First, let me say that marketing my books and myself is not
easy for me. I’m not a pushy person. I would have never succeeded in a
traditional sales position. Now, let me tell you about my experiences marketing
myself in the plethora of social networking sites available.
I’ve had a personal Facebook page since February 2008. There
have been times when I was more active on it than others. Does anyone remember
virtual gifting? Gah, that took a lot of time and I couldn’t taste the stinking
virtual cookies or wear the very cute virtual shoes. I was on dial up Internet,
too, so it took forever to clear my notifications and return favors.
I’ve maintained a blog since 2009. Scrapped it once and
reinvented it at least twice. Just like my experience on Facebook, there have
been seasons where I was more diligent about posting regularly than others.
It’s taken a lot of tweaking and experimenting to establish my blogger “brand”.
Brand. Branding. Yikes! Don’t you hate marketing terms?
I joined Good Reads, I don’t remember when, several years
ago, even though my Author profile says I joined January 2012. My activity
there has also been sporadic. I enjoy trading opinions and reviews, but to do
this as much as I want would take a tremendous amount of time, hours and minutes
that I feel I must spread around to other sites.
I’ve had something of a social networking presence for quite
a few years, but since Still Moments published my first story, I’ve jumped into
social networking with both feet. Sometimes the amount of time I put into it
feels like a full-time job. So I’m an accountant, a writer, an editor, and a
social networker. I’m overwhelmed trying to keep an active, friendly presence
on so many sites. I’m not doing a very good job, I think. If I interact enough
on one site, the others suffer from lack of attention.
How many copies of my stories sell due to my increased
efforts? Okay, I know I’m being transparent here and just a little bit too
honest. I’m supposed to be a clandestine marketer, right? Pretend I’m on all
these sites to be a friend rather than to entice people to buy my books?
Anything more in your face would be tacky, right? Please don’t get me wrong. I
enjoy building relationships with other people, and I’ve met some fantastic
people through social networking. But let’s face it. A writer is out there
trying to sell his/her books.
I’ve decided if I want to be more effective something’s
gotta give. I can’t do it all, sell books, and build honest relationships. So I
think what I’d rather do first is build the honest relationships. I want to be a
human being first and a marketer second. Then sell the books.
The following is a list of my current social sites and what I think about them. (I’ve commented on some of them in this blog and the remainder will be addressed in part two.)
The following is a list of my current social sites and what I think about them. (I’ve commented on some of them in this blog and the remainder will be addressed in part two.)
Twitter
I’ve become absolutely bogged down in Twitter. With nearly
1,000 followers, I can easily say that a very small fraction of them give a
crap about anything I post there…if they happen to be online and catch my
tweets. The pace moves so fast, so much can be lost and never seen if I don’t
inundate the feed with the same post over and over. But if I do that it’s
breaking the unspoken don’t be a jerk twitter code.
Out of ten tweets that come up in my feed, five of them will
be Triberr feeds from bloggers. One or two of them will be feeds from
Hootsuite. Two or three of them will be retweets, mentions, or shout outs. This
is part of the unspoken twitter code as well. A tweeter must show appreciation
to other tweeters by mentioning follows and retweets. When you get as much
traffic and add as many followers on a weekly basis as I do, this gets hard to keep
up with without some sort of twitter application to help sort it out.
Maybe one tweet in ten will be an active conversation
between online tweeters. Sometimes I wait many minutes for a tweeter who is
actually there to interact with a real human being in real time.
Blogger
I love my blog. I think it’s pretty. I’ve worked hard to get
it just the way I want it. The title and subtitle tell my readers who I am as a
writer. That’s what I want to project to the public.
Sometimes I get discouraged. I’ve found it difficult to
entice fellow bloggers to join my follow list. I can spend enormous amounts of
time commenting on others’ posts without the return of the favor. I can follow
someone’s blog and never even get a nod of acknowledgment and return the favor.
Yes, I’ve developed a few relationships with other bloggers and I prize every
one of them, because I adore real human interaction. But I wonder sometimes
just how much attention we bloggers really pay to our fellow bloggers posts.
We live in a fast paced, busy culture. It takes time to read
everyone’s blog posts. So I have to wonder…of the 50 to 100 views I get on
every post, how many of those hits actually stop and read the outpourings of my
bloggy heart? If I go by the number of comments I receive, not many. One of my
recent posts garnered over 100 hits very quickly…without a single viewer
stopping to comment.
Maybe short, easy to read posts are the way to go. This
piece will certainly be too long. Maybe I should break it into several posts. A
series maybe.
Triberr
Oh, Triberr, when I first met you I thought you were the
love of my life. How wonderful is the concept? Join a co-op of other bloggers
and share each other’s posts. Great idea, right? Post to my blog and my current
offering will reach over 266,000 twitter accounts. This sounds great, except the
traffic to my blog hasn’t increased significantly. I suspect my fellow tweeters
do just like I do. If I happen to be online when the Triberr fed tweet comes
up, I might click on the link…if the post sounds remotely interesting and if I
have the time. Thus I probably click once for every 25 to 100 tweets…when I’m
online. If there is a tweeter out there clicking on every single tweet that
comes up in their feed, I’ll show you a very frustrated, tired, and dysfunctional
person.




