An Author Should Be Able To Write a Blog Post, Right?

Authors are word people. That’s what we do, string a bunch of words together and hope they make sense to somebody out there in the big, wide world. Nothing stresses me more in my author life than facing a blog post deadline and having no idea what to write. I stare at my blank Word document, and the empty page mocks me. I embrace ideas as if they are the answer to my dilemma, write the posts hurriedly at insanely late hours of the night, and then delete them the next morning, tossing my not-so-good late-night ideas aside like a rejected lover.

Maybe as a blogger, whether you are a writer or not, you’ve faced the same writer’s block. I Googled the topic and found some sites to get the blogging creative juices flowing.

Author Molly Greene’s blog post: 101 Fabulous Blog Topic Ideas

Fizzle’s post: 81 Topic Ideas For Starting a Blog That Matters

Start Blogging On-line’s post: 101 Blog Post Ideas That Will Make Your Blog “HOT”

The Blog Stylist’s post: 32 Of the Most-Popular Blog-Post Ideas

Chris Brogan’s post: 100 Blog Topics I Hope YOU Write

All you need is a basic skill at Googling to find something to write about. Right? No, it’s not that easy. When has anything about writing or blogging ever been that easy? The difficult part isn’t finding a topic on which to write. No, it’s finding a topic that your blog readers will be interested in reading. Stopping long enough to read a blog post takes time, and time is one thing most blog readers do not have in unlimited supply. If the topic bores them or doesn’t have relevance in their life, the reader is going to “x” out and watch a Youtube video about the ten rudest contestants on American Idol or read an Eonline article about the Kardashians.

It seems simple. Identify the intended readership. Write to the readers’ interests. Post your masterpiece on your blogging platform. Ta-da! Done! Watch your view stats rise to magnificent heights. Um…no.

The blogs I find most interesting relate to the craft of writing and navigating the publishing world, but my readers may not find those same topics entertaining or informative. Only another author wants to read a discussion of character development or point of view breaks or the dreaded, nasty telling versus showing concept. Even though I love other authors, those wonderful people are not my intended readership.

Okay, so I'm going to peruse the lists and blog about something, but I want to ask…Dear Reader, what blog topics get your attention and keep it?